About SEO Management Agency

This website was designed to help businesses and web agencies without in-house SEO capabilities or those who require additional resources. You will find a huge amount of resources carefully curated by our owner, Simon Griffith, who has over 20 years of experience in SEO related services.

Over the last 17 years of his SEO career, he has supported businesses like yours in winning online. As we move towards GEO and AI overviews. The face of search engines and SEO has become ever-changing. If you are struggling to navigate this new world, partnering with an agency that actively manages clients across various niches will be a significant strategic benefit for your business. On this page, we have carefully curated nine reasons that choosing an SEO management agency is a good idea for your business.

As a marketing manager or business owner, it can be challenging to choose the best way to deliver your SEO. Choosing an SEO agency provides you with a fixed-cost solution, which can be helpful when planning your annual budgets and justifying costs. We are going to show you the best way to utilise your budget, and why choosing an agency to manage your SEO can be the best solution for your business.

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It is common for teams within agencies to discuss and test current updates and monitor best practices to deliver results for their customers. Another interesting point is that agencies will work with a variety of customers, and the algorithms affect these industries differently. So an agency can spot trends emerging across multiple industries, enabling them to actively promote these best practices to give you the edge.

These may include competitor intelligence, auditing tools, and backlink analysis. Full stop. These tools provide greater insights than you can find for your in-house team because an agency can absorb the full cost of enterprise solutions across multiple clients. Often, SEO tools are prohibitively expensive at the enterprise level due to their high monthly costs.

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Due to the nature and fast-paced background within an SEO agency, they are poised to understand and deploy resources immediately and are well-versed in scaling efforts up or down to prioritise algorithmic changes. This is particularly valuable during site migrations, product launches, or expansion into new markets.

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This is perhaps one of the most essential points that an agency can provide, because they are not bound by the same perspectives, company policies, and organisational restraints that are typical within in-house teams. An SEO agency can bring an unbiased view of your website content and position.

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They can also find new and unique ways to position your brand and website that might typically be dismissed by internal decision-makers.

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Agencies provide fast, intelligent productivity that benefits your business.

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An agency survives on its ability to provide clear, defined KPIs, such as organic traffic growth, keyword visibility, conversion information, and revenue contribution.

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This simplifies how they can assess their performance during evaluation. It also means they are always looking to provide a clear, reportable return on investment.

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This can help with presenting use cases to business owners and stakeholders.

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By now, you've probably realised that building an equivalent in-house SEO function requires multiple hires, ongoing training, expensive tool licensing, and, as you would expect with an in-house function, holidays and sickness, people leaving, people joining, retraining, and an imbalance. With the agency, these costs are fixed and predictable, and often deliver higher capability at a lower overall cost.

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Experienced agencies can align SEO and content along with UX, CRO, paid media, and PR. This integrated approach maximises organic performance while supporting the broader marketing and commercial objectives set out by the wider business. They are not held back by red tape and internal politics, which means impact can be felt sooner.

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An SEO agency provides expertise gathered across multiple sectors, supported by advanced tooling and transparent accounting. And clear accountability. This can be difficult to achieve internally.

Agencies can demonstrate consistent growth in competitive search landscapes when selected carefully.

An agency functions as a strategic partner rather than a tactical supplier.  They will help you identify opportunities in order to provide clear value.