Search is splitting in two. GEO — generative engine optimisation — makes sure your business is the answer AI assistants give, not just a link buried on page two. We manage both classic SEO and AI visibility together.
AI SEO is the practice of optimising your website so it feeds and influences AI-driven search — Google's AI Overviews, ChatGPT, Perplexity, Gemini and Copilot. GEO, or generative engine optimisation, is the discipline of earning citations and mentions inside those generated answers. Demand is real and rising: “ai seo” alone sees around 1,900 UK searches a month, and “generative engine optimisation” has grown into a recognised commercial term.
The two work best together. Strong classic signals — clean structure, authority and relevance from on-page SEO and managed link building — are still what large language models draw on. Our job is to manage both so you win the blue links today and the AI answers that increasingly sit above them.
When an AI assistant answers a buyer's question directly, the traditional click may never happen. If your brand is cited in that answer, you capture the demand; if it is not, a competitor does. For high-intent commercial queries — the ones worth money — being the referenced source is the new page-one.
AI Overviews now appear on a large share of UK searches, and assistants are becoming a genuine research channel for B2B buyers. Getting mentioned there is no longer optional for brands that rely on search.
GEO is not a replacement for SEO — it is a layer on top. That is why AI visibility is built into our managed SEO services rather than sold as a gimmick. We start every engagement by benchmarking where you appear in AI answers today, then run keyword research and content that targets both traditional rankings and generative citations.
Curious how AI is reshaping the tools SEOs use? Our SEO software reviews cover the AI features now built into platforms like SE Ranking and Surfer.
SEO optimises for ranking in a list of links; GEO (generative engine optimisation) optimises for being cited inside an AI-generated answer. They share foundations — quality, structure and authority — but GEO adds answer-shaped content, entities and AI-visibility tracking.
We can't guarantee a mention any more than we can guarantee a #1 ranking, but we materially improve your odds by building the signals models rely on and tracking which prompts surface you over time.
Yes — especially for high-intent local and commercial queries where a single cited answer can capture demand a page-two link never would.
Book a free AI visibility review and see where you stand in generative search.